Ideology in corporate language

Ruth Breeze

Ideology in corporate language: discourse analysis using Wmatrix3

2013 Annual Reports from leading companies (16)  in financial services, mining, food and pharmaceutical

Parts: first part, non technical, discursive, visually interesting

Reference corpus: 1st BNC Sampler Business & BNC Informative texts but then only BNC Business

Use of semantic categories

Three case studies: size (big), time (begin) and casuse and effect

Size: Focus on growth, large, expanding, substantial. Not only adjectives are interesting here.

Conclusions:

Ideology of cause and effect

Dynamic approach to time

Emphasis on size and importance

Salient semantic areas: investigation, tough, strong, attentive, jelp & give, in power, belonging to a group

Differences: only in domain/topic-focus, probably different stresses on newness and green economy

 

 

Full-text data for the two largest BYU corpora

I have received this through the CORPORA List:
:::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

At http://corpus.byu.edu/full-text/ you can now download full-text data for the two largest BYU corpora:

Corpus of Contemporary American English (COCA). 440 million words of downloadable text; the largest, most up-to-date, publicly-available corpus of English that is balanced for genre (spoken, fiction, magazine, newspaper, and academic).

The corpus of Global Web-Based English (GloWbE). 1.8 billion words of downloadable text; divided into groups from twenty different English-speaking countries (US, UK, Canada, Australia, India, etc). About 60% from blogs, for very informal language.

With this full-text data, you will have the actual corpora on your computer, and you can search the data in any way that you’d like. You can generate your own frequency data, collocates, n-grams, or concordance lines; you can search by word, lemma, and part of speech; and you can carry out complex syntactic and semantic searches offline. You can even modify the lexicon and sources tables to search the corpora in ways that are not possible via the standard web interfaces.

The data comes in three different formats (see samples): data for relational databases (info), word/lemma/PoS (vertical), and linear text (horizontal). When you purchase the data, you purchase the rights to any and all of these formats.

Full-text data for the two largest BYU corpora

I have received this through the CORPORA List:
:::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

At http://corpus.byu.edu/full-text/ you can now download full-text data for the two largest BYU corpora:

Corpus of Contemporary American English (COCA). 440 million words of downloadable text; the largest, most up-to-date, publicly-available corpus of English that is balanced for genre (spoken, fiction, magazine, newspaper, and academic).

The corpus of Global Web-Based English (GloWbE). 1.8 billion words of downloadable text; divided into groups from twenty different English-speaking countries (US, UK, Canada, Australia, India, etc). About 60% from blogs, for very informal language.

With this full-text data, you will have the actual corpora on your computer, and you can search the data in any way that you’d like. You can generate your own frequency data, collocates, n-grams, or concordance lines; you can search by word, lemma, and part of speech; and you can carry out complex syntactic and semantic searches offline. You can even modify the lexicon and sources tables to search the corpora in ways that are not possible via the standard web interfaces.

The data comes in three different formats (see samples): data for relational databases (info), word/lemma/PoS (vertical), and linear text (horizontal). When you purchase the data, you purchase the rights to any and all of these formats.